20171INF2192HSLEC0101 Representing UX

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Unique ID: 
20171INF2192HSLEC0101
Course code: 
INF2192H
Name: 
Representing UX
Start date: 
Mon, 2017/01/09
End date: 
Fri, 2017/04/07
Year: 
2017
Term: 
Winter
Section: 
LEC0101
Type: 
S

User experience (UX) is concerned with the iterative modeling of complex relationships among four primary elements: people, organizational goals, content, and interaction. This course covers a series of methods to represent UX in each of the four elements mentioned above. Methods and tools for modelling people may include user journey/experience maps, personas, affinity diagrams, and user flow. Methods and tools for capturing organizational goals may include stakeholder interviews, organizational research, discovery workshops, and competitive analysis. Methods and tools for designing content and interactions may include information architecture schemas, content mapping, prototyping, design principles, and usability and user experience goals. Throughout the course, students will work on a major design project and will represent a user’s total experience when interacting with a digital system, including measurement of user experience through different metrics (e.g., performance, comparison, self-reporting) and evaluation techniques (usability testing, experimental design, non-parametric tests).

 

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